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Job Title: Category Manager Functional: Mktg / Advtg / MR / Media Planning / PR / Corp. Comm.
Location: Surat Industry: FMCG / Foods / Beverage
Experience Range: 10 - 15 Years
Qualification: Master of Business Administration (MBA)
About Us:
CIEL is a new-age HR Firm, offers Talent Acquisition solutions to its clients leveraging on technology and analytics framework. Having pioneered several vistas in HR since 1992, the Founders of Ma Foi diversified successfully into the areas of Analytics and Strategy consulting. The founders along with industry veterans have started their 2nd venture in the HR services market to bring new meanings to the industry through "Ciel HR Services" strongly anchored on technology and Analytics.
About Company:
A worlds leading confectionery mfg company. They are into diversified businesses.
Roles and Responsibility:

? Responsible for the Brand and Category Profitability of the ? Most Preferred Chocolate Brand? in India

? Develop and Execute a strong ATL(Above the Line) calendar to bring alive annual strategy and meet defined marketing objectives

? Develop the brand communication plan and coordinate with advertising agency to design and execute impactful campaigns

? Supervise Regional LSM (Local store marketing) programmes including planning, designing, and monitoring implementation

? Drive Product Innovation through Stage & Gate process to ensure optimum resource allocation and support from cross functional teams

? Coordination with Research agencies for all key research required for identifying new product/bundling ideas, short listing potential ideas on key parameters and determining optimal pricing through qualitative and quantitative research

? Track brand health scores and Usage and Attitude study gauging changes in consumer preference, relevance of propositions and emerging trends and needs

? Experience in Digital Media

? Successfully launched New products



Desired Candidate:
Should be any Graduate with MBA or PG in Marketing with min 5 years experience in Branding and promotion activities.